Fubon Pet Insurance Intro & Enrollment Site

An optimized digital experience for Fubon's pet insurance, delivering an intuitive online enrollment service through a streamlined application flow and a clear introduction-page structure.

Project

Fubon Insurance Broker has long invested in the digital promotion of inclusive insurance, working to meet the risk-protection needs of an aging society across every stage of life.

This project focused on the pet insurance service and its enrollment flow. By reworking the user journey, it created a minimal, intuitive online enrollment experience; on the plan-introduction pages it integrated the information architecture to efficiently guide users to understand the value of pet insurance, so that furry family members can easily enjoy comprehensive risk protection too.