Campaign Sites ・ 2024 ・ Dcard
Dcard Life in Full Flavor
An immersive comic experience across a real train carriage and stations, building a smooth interactive path that deepens the brand impression among younger audiences and drives online traffic conversion.
Project
Dcard is a leading community platform in Taiwan. At the end of 2023 it partnered with New Taipei Metro for the first time, creating a co-branded interactive themed train on the Circular Line, “Life in Full Flavor.” The project turned the carriage and three physical stations into an immersive story exhibition, a screening room of life packed with slices of local living.
The core challenge was to raise passengers’ willingness to interact through an intuitive guiding mechanism. Beyond smoothly guiding readers through the short comics, the design focused on expanding Dcard’s brand influence among younger audiences, achieving a successful conversion from physical interaction to effective online traffic.
