Campaign Sites ・ 2026 ・ Wyeth
Wyeth S-26 Brain Development Assessment Site
An interactive health-education and product-recommendation flow for Wyeth S-26 built with the Qiaohu IP, softening the questionnaire experience with an approachable tone to convey the nutritional value for infants and toddlers.
Project
Wyeth S-26 is a well-known infant and children’s formula brand, offering dedicated nutrition solutions for each stage of growth.
This project set out to integrate child-development health education with product recommendation. By pairing the approachability and visual language of the classic IP Qiaohu, it greatly softened the cold feel of traditional health education and questionnaires; while lifting parents’ willingness to fill in the survey and improving the interactive experience, it precisely conveyed the value of the brand’s products, achieving high-efficiency integrated marketing results.
